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SBD Global/August 15, 2013/Marketing and Sponsorship

Wells Fargo To Sponsor Mexico National Team's Annual U.S. Tour Through '16

U.S. bank Wells Fargo on Wednesday announced its sponsorship of the Mexican National Football Team for its annual U.S. tour, which started with Wednesday's game in East Rutherford, N.J. against Ivory Coast. The sponsorship follows Wells Fargo's July 31 announcement of a national sponsorship of Major League Soccer, with both agreements running through '16. Wells Fargo Chief Marketing Officer Jamie Moldafsky said, "Football is a growing sport in the U.S., with a dedicated fan base, and Wells Fargo is proud to support MLS, the Mexican National Team and the 'beautiful game' of football." Mexico Football Federation President Justino Compean said, "We welcome and thank Wells Fargo for its support of the tour which allows 'el Tricolor' to visit all of its fans across the U.S. annually." Wells Fargo aims to strengthen its brand in the minds of the 90 million football fans across the U.S. (Wells Fargo).
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