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SBD Global/August 15, 2013/Marketing and Sponsorship

Manchester United Announces Global Partnership With Watchmaker Bulova

Manchester United has signed a three-year sponsorship deal with watchmaker Bulova.
ManU and Bulova signed a three-year sponsorship agreement to become the club's official timekeeper and global partner. As the club's official timekeeper, Bulova branding will be prominent on the club's scoreboards at Old Trafford, feature on the stadium's digital advertising boards during all EPL home matches and be seen daily on MUTV. Bulova will also produce co-branded timepieces utilizing the ManU crest. The global partnership will see specially-crafted Bulova timepieces displayed around ManU 's Old Trafford stadium including in the players' dressing room, at the Club's Aon Training Complex and its offices in Manchester, London and Hong Kong (ManU). BLOOMBERG's Paul Jarvis wrote LVMH's Hublot, based in Nyon, Switzerland, had been the club's official timekeeping partner since '08, when the parties signed what they said at the time was a "multimillion-pound" agreement. That deal "expired at the end of June." ManU spokesperson Kate Lowe declined to comment Wednesday on the value of the new partnership, "which places Bulova alongside existing sponsors including Aon Plc, Nike Inc. and DHL." Lowe said that "a Hublot clock that was installed in a tower at the entrance to Old Trafford has been removed." LVMH did not immediately return a call seeking comment (BLOOMBERG, 8/14).  
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