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Marketing and Sponsorship

Marketplace Roundup: AFL Sydney Swans Announces Partnership With Supacore

Australian Football League Sydney Swans announced a partnership with Supacore as the club's official compression partner. The three-year deal with the Swans will see Supacore supply players with garments to wear during matches, training, recovery and rehabilitation (Sydney Swans). ... Basketball Bundesliga (BBL) club s.Oliver Baskets Würzburg has extended its partnership with kit supplier Spalding and its German distribution partner uhlsport GmbH for another two years until '15. Since the club's return to the top flight in '11, uhlsport has provided players and coaching staff with Spalding sportswear (s.Oliver Baskets). ... The German Hockey Federation (DHB) has signed a new shirt sponsorship deal with electronics company Kyocera for the men's and women's 2013 European field hockey championships in Boom, Belgium from Saturday until Aug. 25 (DHB). ... The WTA announced a multi-year sponsorship with software maker SAP. SAP will provide data analysis for the WTA's players and will sponsor the WTA Championships (WTA). ... League Two side Bury FC has named Pukka Pies as its pie supplier at Bury's Gigg Lane ground (Bury). ... League One club Oldham Athletic has signed a sponsorship deal with Oldham Vending as the club's official water providers. The deal will see Oldham Vending supply bottled water for the first team throughout the course of the season for training and matchdays. Oldham Vending has also taken two perimeter boards at Boundary Park as part of the partnership (Oldham Athletic). 

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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