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SBD Global/August 14, 2013/Marketing and Sponsorship

A-League Club Sydney FC Signs Sponsorship Deal With Metcash, StarTrack

A-League Sydney FC’s corporate partnership program "continues to grow with Metcash Food & Grocery (IGA) and StarTrack adding their names to the Sydney FC sponsor portfolio" ahead of the '13-14 season, according to FOUR FOUR TWO. IGA and StarTrack join St. George Bank as tier-two sponsors of Sydney FC, "affording both companies matchday brand exposure as well as hospitality, ticketing and marketing benefits." The announcement comes a week after Sydney FC’s two major sponsors Webjet and Destination NSW committed to the '13-14 season and three weeks after St. George Bank became the official Sydney FC community partner as the Sky Blues push toward a sponsor revenue target of A$2M ($1.8M) (FOUR FOUR TWO, 8/13).
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