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SBD Global/August 9, 2013/MediaPrint All
German publishing company Axel Springer and German pay-TV network Sky Deutschland "seem to have found a solution in their dispute about Bundesliga highlight rights," according to Alexander Krei of DWDL. Sky "will reportedly show comprehensive game reports instead of short highlights on its Sky Sport News HD app and therefore comply with the restrictions." The reason for the dispute was the launch of the app, which shows immediately after the conclusion of Bundesliga games short highlights. However, Axel Springer, which owns BILD newspaper, has the rights for those short highlights and will show them via its fee-based "Bundesliga bei Bild" offer an hour after the end of games. To make sure it does not violate any agreements, Sky "will reportedly now show game reports with a minimum length of four minutes instead of 10 to 20-second highlights." The rights package that Springer acquired from the German Football League (DFL) provides it with the right to air game recaps with a length between 90 seconds and six minutes. Sky's rights package provides it with the rights to show game highlights with a length between four and 12 minutes (DWDL, 8/8).
ManU extended the reach of its global social media activity with the launch of official pages on Google+, Instagram and Renren. This follows the club's successful launches on Twitter and Sina Weibo last month. With over 500 million Google+ users across the world, the page will enable the club to share behind-the-scenes content, features and interviews. A live Google+ Hangout with two members of the first team will take place in late August. Instagram will allow fans to access, share and interact with the club's iconic imagery and exclusive videos. In China, ManU is launching an official page on Renren, a Chinese-language social media network that will allow the club to further engage with its 108 million followers in the country (ManU).
Sun publisher News UK "has kicked off negotiations with ITV to try to take over the last year of the broadcaster's contract for the digital rights to the FA Cup," according to Mark Sweney of the London GUARDIAN. The talks "are understood to be at an early stage, with News UK keen to improve its content offering" behind the £2 ($3)-a-week Sun digital paywall. Sun+, which launched last week, "already includes digital Premier League rights secured by News UK" in a £30M ($47M)-plus three-year deal in January (GUARDIAN, 8/8).
Unipublic, the company that organizes the Vuelta a España, will launch an official "La Vuelta" app that will "be available on iPhone, iPad and Android devices starting on Aug. 21." Unipublic is producing the app with partner and marketing specialist Invermedia Advertising. There "will be two versions: a free version for all three devices and a paid version (available for the iPhone and iPad)." As in '12, the app will offer the possibility of following the race live as well as the option to listen to "Radio Vuelta" (AS, 8/8). ... India cricket captain Mahendra Singh Dhoni "will promote English Premier League football for the sports channel which beams the games live across the country." Dhoni "will serve as 'brand ambassador' for the Star Sports channel, which said in a statement it plans to launch Hindi-language commentary for the first time for over 100 EPL games this season" (AFP, 8/8).