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SBD Global/August 8, 2013/Marketing and Sponsorship

Marketplace Roundup: Western Sydney, Mitsubishi Electric Agree To Partnership

Australian A-League side Western Sydney announced a multi-year partnership with Mitsubishi Electric for the '13-14 season. As part of the deal, Mitsubishi electric will feature prominently on the back of the Wanderers' playing jersey (Western Sydney). ... ManU has agreed to a sponsorship deal with African consumer finance company afb. The five-year agreement will see afb produce and market the official ManU credit card in Kenya. It is ManU's 12th financial service agreement (ManU). ... CST Tires has announced a three-year sponsorship deal with Eredivisie side Ajax Amsterdam, to be signed Aug. 20 (CST). ... FIBA global strategic partner PEAK will sponsor the official shoes for the five-continent (Asia, Eurasia, America, Africa and Oceania) male/female championship and official clothing for the Asia championship. PEAK's newly designed shoes for the judges will appear at the intercontinental championship (PEAK). ... Netball New Zealand announced restaurant franchise Pita Pit as a new sponsor (Netball New Zealand).

IN GERMANY: Bundesliga club VfL Wolfsburg has agreed to a new premium partnership with car brakes brand ATE. The subsidiary of automotive supplier Continental will receive logo presence on LED boards in camera view as well a several other marketing opportunities surrounding the club's communications (VfL Wolfsburg). ... The German Handball Federation (DHB) has signed a sponsorship deal with furniture discounter SB-Möbel Boss starting with the '13-14 season. The company's logo will be featured on the referees' jerseys at all games of the Handball Bundesliga (HBL), 2nd Bundesliga, DHB Pokal (German Cup), Final Four, All-Star Game and Super Cup. In addition, SB-Möbel Boss will receive various marketing opportunities at games of the men's national team (DHB). ... Discount German cell phone provider Otelo, a subsidiary of Vodafone, "offers its retailers a sports merchandise catalog for local marketing." It enables retailers, for example, "to provide local football clubs with jerseys that feature the retailers logo on the front and the Otelo logo on the sleeve." In addition to football jerseys, Otelo offers basketball jerseys, coaches jackets, shirts and shorts. (TELECOM HANDEL, 8/6).
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