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SBD Global/August 8, 2013/Marketing and Sponsorship
Struggling Power Company Tohoku Electric Drops Albirex Niigata Sponsorship
Published August 8, 2013
THE BIG SWAN: The arena, which was built for the 2002 FIFA World Cup co-hosted by Japan and Korea, has been named the Tohoku Denryoku Big Swan Stadium since March '07. The club wants the new sponsor to carry on using Big Swan as part of the name as it reflects the design of the stadium and supporters are strongly attached to it, Kurihara said. Albirex had been one of the best-supported clubs in the J.League, but crowds have fallen off in recent years. It logged a J2 record average of more than 30,000 in '03 and was attracting more than 40,000 by the '05 season. However, attendances had fallen to just above 30,000 by '10, and to just over 25,000 last season.
Gavin Blair is a writer in Tokyo.