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SBD Global/August 6, 2013/Media

Media Notes: BT Sport Channels To Be Available At Betfred Bookmakers

BT Sport has announced that its three channels "will be available in all Betfred bookmakers for the next three years, as part of a commercial gaming deal." This means that the shops "will have access to BT Sport 1, BT Sport 2 and ESPN" (THE DRUM, 8/5). ... German free-to-air TV channel Sport1, owned by media corporation Constantin Medien, has extended its long-term partnership with brewery Erdinger Weißbräu. The brewery will continue to be the exclusive presenting partner of Sport1 show "Bundesliga Aktuell." The show airs Mondays through Fridays at 6:30pm and informs its viewers about current Bundesliga, 2nd Bundesliga and int'l football news. The deal was brokered by marketing agency Constantin Sport Marketing GmbH (Constantin Sport Marketing).
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