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SBD Global/August 6, 2013/Marketing and Sponsorship

Marketplace Roundup: Brazilian Telecom TIM Signs With Atletico Mineiro

Brazilian telecom operator TIM has signed a sponsorship agreement with Brasileiro side Atletico Mineiro through '14. The deal will give TIM logo presence on the players' shirts. Additionally, the company's logo will be used in Atletico Mineiro football club ads and on advertising boards at the club's training center (TIM). ... Portuguese telecom Cabovisão has been named the new title sponsor of Portugal's second division. Cabovisão will have branding at all 462 games during the season, including post-match interview boards. Cabovisão will promote its new Revolution service, which combines the company's TV, phone and Internet offerings (Cabovisão). ... Second Bundesliga club 1860 Munich "announced the extension of its sponsorship deal with brewery Hacker-Pschorr during Sunday's fan fest." The company "will continue to be one of the club's premium partners and receive exclusive marketing opportunities." Hacker-Pschorr "will also continue to be the shirt sponsor of 1860's reserve team." The brewery has been a sponsor of the team for 10 years (ABENDZEITUNG MÜNCHEN, 8/4). The Munich-based club has also extended its partnership with Coca-Cola until '16. The soft drink producer will continue to serve its products during 1860 home games at the Allianz Arena (1860 Munich). ... Second Basketball Bundesliga side Gießen 46ers has renewed its kit deal with basketball and lifestyle brand K1X until the end of the '14-15 season. The company has been the team's official kit supplier since '11 (Gießen 46ers). ... The Deutsche Sporthilfe (German Athletes Assistance) has agreed to a new two-year sponsorship deal with contact lens producer and distributer MPG&E. The company will offer its contact lenses free-of-charge to all athletes supported by the organization (Deutsche Sporthilfe). ... Ligue 1 side Paris St. Germain has agreed to a three-year sponsorship deal with money transfer specialist MoneyGram (SOCCEREX, 8/5). ... Danish footwear brand ECCO has been named the official footwear supplier of the 2013 European Solheim Cup team and will create special shoes exclusively for the team. The company will also provide shoes to the defending champions' caddies and team staff (ECCO).
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