SBD Global/August 5, 2013/Media

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  • Tour Of Britain 2013 Secures Deal To Be Broadcast Live On ITV4, British Eurosport

    The Tour of Britain "will now be shown live on ITV4 and British Eurosport," according to John MacLeary of London TELEGRAPH. The news came 48 hours after race organizers SweetSpot were handed a five-year contract extension to run the race after British Cycling had, in Dec. '12, "put the race out to tender." SweetSpot CEO Hugh Roberts said, "We are delighted to once again be able to confirm live television coverage for The Tour of Britain." It is understood that "part of the renewed contract included" assurances from SweetSpot that the organization can convince the Int'l Cycling Union (UCI) that it "should be handed UCI 2. HC status, an improvement on its current UCI 2.1 classification and just one below the WorldTour" (TELEGRAPH, 8/1). SPORT's Kev Monks wrote this year's Tour of Britain runs from Sept. 15-22, starting in Peebles in the Scottish Borders and ending "with the final stage at the heart of London." In addition to live coverage, ITV4 will continue to broadcast the highly popular daily highlights programs of The Tour of Britain each evening, as the channel has done since '08, "while British Eurosport will also show highlights each evening of the day's action" (SPORT, 8/2).

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  • U.K. TV Networks Battle To Recruit Former ManU Manager Alex Ferguson

    ITV has "signed up footballing 'brainbox' Clarke Carlisle to be part of their team at next summer’s World Cup in Brazil" -- but "the big prize for the station and their BBC rivals remains the recruitment" of former ManU Manager Alex Ferguson, according to Joe Bernstein of the London DAILY MAIL. Carlisle "is the first ITV signing for the World Cup beyond their regular team of Roy Keane, Gareth Southgate and Andy Townsend." The role of Ferguson "is going to prove fascinating following his Manchester United retirement." The 71-year-old "has so far declined all media requests, including Sky Sports, who were keen to land the first major 'post-retirement' piece." With Ferguson "recovering from hip surgery, there is a feeling he may want to stay out of the limelight before resurfacing at the World Cup." ITV is "planning to send only their commentary teams to Brazil, with pre-match and half-time punditry coming from England" (DAILY MAIL, 8/3).

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  • New Sports Channel BT Sport Peaks With 200,000 Viewers On Launch

    BT Sport "peaked with 207,500 (1.21%) viewers on its opening night" as sports fans tuned in to see Bayern Munich versus Man City, according to Peter White of BROADCAST NOW. The peak "was reached during the five minutes from 7:35pm, just after the friendly kicked off on BT Sport 1." The channel "started at 6pm with a special live show, which averaged 91,900 (0.64%) viewers, followed by the game, which averaged 136,100 (0.79%)." BT Sport 2 "averaged 18,000 (0.28%) for its coverage of the JP Morgan Asset Management rugby 7s" (BROADCAST NOW, 8/2). 

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  • Star India's Star Sports To Air English Premier League Matches With Hindi Commentary

    Star Sports, the sports channel under Star India, "will be providing" a dual audio feed for this year's EPL matches, according to Urvi Malvania of the Indian BUSINESS STANDARD. Viewers "will have the choice of choosing which language they want to hear the commentary" to the live football matches. The broadcaster "has made this move in order to expand its non-cricket offerings to the vast Hindi speaking audience of the country." The basic idea is to broaden the base consumption of EPL and football in the country. To start with, "2 select matches every week will be broadcast in Hindi as well as English." The channel "targets to telecast close to 100 live matches with Hindi commentary" during the '13-14 season. In addition to providing a Hindi audio feed, "the channel will also have non-live programming" around the Premier League during the week. This "will include build-up shows, reviews and match analysis shows." ESPN Software India Pvt. Ltd. COO Vijay Rajput said, "We have identified U.K.-based commentators of Indian origin who will call the matches in Hindi for BPL. For viewers to understand the nuances of soccer and the league itself, we feel it is important to explain the live action in a language and idiom which is clearly understandable to one and all." According to research provided by the broadcaster, "India has about 125 million people who speak English as compared to 400 million viewers who understand Hindi" (BUSINESS STANDARD, 8/4).

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  • ARD Scores High Ratings With DFB Pokal Highlights; Aquatic Worlds Top On Eurosport

    German public broadcaster ARD "has recorded successful ratings for the summary of the DFB Pokal's first round in its Sportschau program," according to Manuel Nunez Sanchez of QUOTENMETER. Nine of the first round's 32 matches were played on Saturday afternoon, and the highlights of those nine games attracted 2.72 million viewers to the ARD's Sportschau, which started at 6pm local time. The number translated into a market share of 20.1%. In the target demographic 14-49, the show attracted 660,000 viewers and had a 14.8% share. German pay-TV channel Sky's live broadcast of the afternoon games attracted 450,000 viewers. The number equaled a 4.2% market share. In the target demographic, Sky's broadcast was watched by 210,000 viewers and obtained a 5.3% share (QUOTENMETER, 8/4).

    POOL TIME: QUOTENMETER's David Grzeschik reported ARD "has received only low ratings for its broadcast of the 2013 FINA World Championships in Barcelona." On Friday, the aquatic world championships attracted only 790,000 viewers, which translated into "a weak 5.5% market share." In the target demographic, the broadcast of the men's freestyle final was watched by 160,000 and had a 3.5% market share. Pan-European broadcaster Eurosport had a little more success with its broadcast of the event. A total of 180,000 viewers tuned in to watch Eurosport's live broadcast, which started at 6pm on Friday. The number translated into an above average share of 1.8%. In the target demographic, Eurosport attracted 70,000 viewers and obtained a 1.4% market share (QUOTENMETER, 8/3).

    MOTORSPORTS: QUOTENMETER's Sanchez also reported German free-to-air TV channel kabel eins obtained unsatisfying ratings for its broadcast of the ADAC GT Maters on Saturday. The broadcast, which started at 12:10pm, attracted 180,000 viewers and had a 2.4% market share. In the target demographic, the event attracted 100,000 viewers, which equaled a 3.2% share. ARD's broadcast of the German Touring Car Championship's (DTM) qualifying session was also "not hit with viewers." An average of 640,000 viewers tuned in at 2:40pm. The number translated into a 6.4% market share. In the target demographic, ARD's coverage attracted 190,000 viewers and obtained a 5% share (QUOTENMETER, 8/4).

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  • Media Notes: FIBA Reaches New Agreement With CCTV To Cover Flagship Competitions

    FIBA concluded a new agreement with China Central Television for the broadcast of its flagship competitions in the period '13-16. CCTV will show a wide range of games from tournaments on CCTV5 (FIBA). ... Both UPC Nederland and DTH platform Canal Digitaal Satelliet "have signed a distribution agreement to carry the new Fox channel and the Fox Sports premium channels." The two platforms "will carry the new free-to-view Fox channel," which is due to launch on Aug. 19 as well as the premium Fox Sports Eredivisie and Fox Sports Int'l channel, which both launched on Thursday. The two new deals "follow the broadcaster’s first carriage agreement with the country’s largest cable operator, Ziggo" (BROADBAND TV NEWS, 8/1).

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