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SBD Global/August 2, 2013/Media

Audi Cup Semifinal Match Provides RTL With Top Ratings; Aquatics Worlds Flop On ARD

German free-to-air TV channel RTL "recorded top ratings with its broadcast of the Audi Cup semifinal game between Bayern Munich and FC São Paulo on Wednesday," according to Manuel Weis of QUOTENMETER. An average of 4.55 million viewers tuned to watch the match, which started at 8:30pm local time. The number translated into a market share of 17.2%. In the target demographic 14-49, Bayern's 2-0 victory attracted 1.54 million viewers and obtained a 16.5% share. The second half of the game was watched by even more people as 5.42 million viewers tuned in. The second half received a 20.9% market share and a 18.8% share in the target demographic. The first Audi Cup semifinal between Man City and AC Milan aired on German news network n-tv shortly after 6pm. A total of 336,000 viewers tuned in to watch Man City's 5-3 victory. The number equaled a market share of 2.1% and 1.1% in the target demographic (QUOTENMETER, 8/1).

BARCELONA: QUOTENMETER's Daniel Sallhoff reported German public broadcaster ARD "recorded low ratings for its broadcast of the FINA World Championships in Barcelona." ARD's coverage from Barcelona "attracted a total of 930,000 viewers on Wednesday." The broadcast had a peak audience of 1.03 million viewers that translated into a market share of 7.8%. In the target demographic, the channel obtained a peak share of 3.7%. On Monday, ARD's broadcast also attracted only 960,000 viewers and a 5.4% market share (QUOTENMETER, 8/1).
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