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SBD Global/August 2, 2013/Media
Audi Cup Semifinal Match Provides RTL With Top Ratings; Aquatics Worlds Flop On ARD
Published August 2, 2013
BARCELONA: QUOTENMETER's Daniel Sallhoff reported German public broadcaster ARD "recorded low ratings for its broadcast of the FINA World Championships in Barcelona." ARD's coverage from Barcelona "attracted a total of 930,000 viewers on Wednesday." The broadcast had a peak audience of 1.03 million viewers that translated into a market share of 7.8%. In the target demographic, the channel obtained a peak share of 3.7%. On Monday, ARD's broadcast also attracted only 960,000 viewers and a 5.4% market share (QUOTENMETER, 8/1).