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SBD Global/August 2, 2013/Media
BT Sport Launches First Broadcast With Presenter Jake Humphrey At Helm
Published August 2, 2013
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A MOMENTOUS OCCASION: In London, Jonathan Liew wrote "as great sporting rivalries go, it may not quite have the same cachet as Muhammad Ali vs. Joe Frazier." Nobody will tell their grandchildren that "they were there to watch Jake Humphrey issue his inaugural address." And yet, the much-anticipated debut of Britain's newest sports broadcaster from a purpose-built studio in London's Olympic Park "promises to be a momentous occasion in its own way." The stakes involved are astronomical: the pair paid more than £3B ($4.5B) between them "for the rights to show live Premier League football for the next three years." In reality, "supremacy is worth a lot more than that to both" (TELEGRAPH, 8/1). Also in London, Ben Rumsby wrote both Humphrey and broadcaster Michael Owen "have admitted to being nervous ahead of the big launch of BT." Humphrey: "In the first ad break, I’ll have a little scan through Twitter and I’ll see not just what people think of what I’ve done but just what people think of the program so far." Much like a top football team, "BT has put its faith in its star-studded line-up delivering on the big occasion, with Humphrey leading the way." BT and most of its viewers "will know what they are going to get from an experienced broadcaster like Humphrey." The real fascination, however, "surrounds how its rookies will fare, particularly Owen in the role of lead co-commentator." Owen, whose first game behind the microphone will be Steven Gerrard's testimonial on Saturday said, "There might be a few nerves there, I’m not sure" (TELEGRAPH, 8/1). BT's Tim Guest wrote BT Sport will also show all the live action from the match between Liverpool and Scottish champions Celtic at the Aviva Stadium in Dublin on Aug. 10, the friendly against Valerenga at the Ullevaal Stadium in Oslo, Norway on August 7 "and Steven Gerrard's testimonial against Olympiacos" on Saturday (BT).