SBD Global/July 30, 2013/Media

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  • Professional Footballers' Association Chair Carlisle Backs BT Sport Dressing Room Access

    Professional Footballers' Association Chair Clarke Carlisle "has given a cautious welcome to calls by the new BT Sport channel to allow cameras into Premier League dressing rooms," according to the PA. Carlisle said that he had no problems in principle with the idea first mooted by BT Sport Senior Exec Grant Best last week -- "but stressed there are certain lines that could not be crossed." Carlisle: "Provided it is done in the same way as rugby league -- in a fly-on-the-wall way that is not obtrusive -- I think it could be quite an innovative idea." Carlisle stressed that "his qualified support was a personal view," and that the PFA has neither been officially approached nor commented on the proposal (PA, 7/29).

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  • Women's Euro Final With Top Ratings On ARD, Eurosport; Sky Scores With 2nd Bundesliga, F1

    German public broadcaster ARD "has attracted close to 9 million viewers to its broadcast of the UEFA Women's Euro 2013 final between Germany and Norway," according to Alexander Krei of the DWDL. In addition, pan-European sports channel Eurosport, which also aired the final, attracted 540,000 viewers. The game, which started at 3:11pm on Sunday, obtained a 2.8% market share. In the target demographic 14-49, Germany's 1-0 victory had a 1.8% share. Following the final, Eurosport showed the FINA World Championships from Barcelona. The aquatics competition was watched by 230,000 viewers and received a 1.1% market share (DWDL, 7/29).

    SECOND BUNDESLIGA: German pay-TV channel Sky attracted 330,000 viewers to its broadcast of the 2nd Bundesliga game between Cologne and Dusseldorf on Sunday afternoon. The game, which aired at the same time as the Women's Euro final, recorded a 1.8% market share. In the target demographic, the 1-1 draw obtained a 3.2% share (DWDL, 7/29).

    F1 BUDAPEST: Sky also "almost set a new ratings record" with its broadcast of the Hungarian F1 Grand Prix. A total of 490,000 viewers tuned in to watch Mercedes driver Lewis Hamilton win the 10th race of the season at the Hungaroring. German free-to-air TV channel RTL attracted 5.58 million viewers to its broadcast of the race. In the target demographic, Sky "reached a great 3.9% market share" (DWDL, 7/29).

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