Sportsdirect.com Launches Monthly Fitness Magazine Available In Stores, Newsstands

Sportsdirect.com "is launching a monthly sports and fitness magazine, published by Haymarket Network" and available for £1 ($1.54) in stores and newsstands, according to Susan Billinge of BRAND REPUBLIC. The title launched in Sports Direct stores Saturday and "will be available in retailers including Tesco, Sainsbury’s, Asda, Waitrose, WHSmith, Co-op and Morrisons" on Tuesday. The first issue "will roll out as a split-cover run." Readers "will be able to choose between a splash of Carl Froch, the world champion boxer, or the alternative cover that features a female model." The title's 132 pages of content cover "a mix of sport and fitness news, including a personal training section fronted by Gemma Atkinson." Editor Gershon Portoi said, "This is a bold new title for people interested in sports and fitness, who aren’t currently being served by other more niche magazines. It’s accessible, useful, packed with value and I’m really excited about the launch" (BRAND REPUBLIC, 7/26).