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SBD Global/July 29, 2013/Marketing and Sponsorship

Marketplace Roundup: Tottenham Signs Two-Year Deal With Chinese Clothing Retailer

EPL Tottenham Hotspur "has agreed a two-year commercial partnership" with the U.K. arm of Chinese men’s clothing retailer Bosideng. Bosideng London will serve as the club's official formal menswear partner for the '13-14 and '14-15 seasons (SOCCEREX, 7/26). ... Bwin has become the online gaming and betting partner of Belgium Pro League side RSC Anderlecht (INSIDE WORLD FOOTBALL, 7/26). ... League Championship Leeds United hospitality and catering partner Levy Restaurants has agreed to a pouring-rights deal with Heineken for their leading brands to be served at Elland Road this season (Leeds United). ... GAIN Capital Holdings announced a new sponsorship to become Man City's online trading partner (GAIN Capital). ... Blu Hotels has become the official partner of Serie A AC Milan for the '13-14 season. The partnership, signed in collaboration with Infront Italy, will be formed through corporate communication and visibility of Blu Hotels at the San Siro stadium during AC Milan's home games and at the team's training center (AC Milan). ... Second Bundesliga club FC Cologne has extended its sponsorship deal with online custom furniture retailer deinSchrank.de for another two years (FC Cologne). ... Barcelona signed a three-year sponsorship deal with South African brewery Castle, making Castle the official beer for any of Barcelona's activity within Africa. In most African regions, the agreement will be exclusive to Castle Lager, except for certain countries, where Castle Milk Stout will be the club's official African stout. The partnership is Barcelona's first with an African-based company (Barcelona).
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