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SBD Global/July 25, 2013/Marketing and Sponsorship
Marketplace Roundup: Italian Swimwear Brand Arena Agrees To Deal With James Magnussen
Published July 25, 2013
FOOTBALL SPONSORSHIPS: Regional airline AirAsia "has been unveiled as the official airline of the FA of Singapore" in a three-year sponsorship deal worth an estimated $600,000 annually. The deal includes "travel sponsorship, marketing, youth development and discounted travel for Singapore fans." Under the deal, AirAsia "will sponsor flights for FAS squads when they train and compete overseas" (STRAITS TIMES, 7/24). ... An official sponsorship package for the Polish Football League will be made available through Infront Sports & Media exclusively in Germany and Austria. The deal includes a brand presence at all 296 league games, logo branding on the right sleeve of all 16 teams and brand integration into TV graphics. Additional advertising as well as title rights, merchandising rights and a hospitality contingent are included in the package (Infront Sports & Media). ... EPL Arsenal has agreed to a deal with Sterling Bank to issue co-branded debit cards in Nigeria. The three-year deal is the first financial agreement of its kind for Arsenal in Nigeria (Arsenal). ... Argentine first division side Boca Juniors and Nike have revealed the side's home and away kits for the upcoming season. The home version features the club's traditional blue and gold, with yellow sleeve cuffs and neck collars. Boca Juniors will wear pink uniforms for away matches (Nike).