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SBD Global/July 24, 2013/Media

Media Notes: One-Day Int'l Cricket Series To Be Telecast Live On Ten Cricket, Ten HD

The five-match One-day Int'l cricket series between India and Zimbabwe will be telecast live on Ten Cricket and Ten HD, starting Wednesday (PTI, 7/23). ... BeIN SPORT Asia has secured an agreement to acquire Bundesliga media rights in Indonesia and the Philippines for the '13-14 and '14-15 seasons. The deal includes all Bundesliga matches across all media platforms and devices in Indonesia and the Philippines (beIN SPORT). ... The BBC is teaming up with athletic bodies in the U.K. "to spearhead an Olympic legacy campaign to encourage more people to get involved in sport." The broadcaster is working with Sport England, Sport Scotland, Sport Northern Ireland and Sport Wales -- the organizations responsible for grassroots sports in the U.K. -- to launch the three-year "Be inspired" initiative (MARKETING WEEK, 7/22).
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