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SBD Global/July 23, 2013/Marketing and Sponsorship

Marketplace Roundup: DEL Club Cologne Sharks Extend Deal With RheinEnergie AG

German Hockey League (DEL) side Cologne Sharks has extended its main sponsorship deal with utility company RheinEnergie AG. The company's logo will continue to be featured on the players' chests. RheinEnergie has been a partner of the club since '99 (Cologne Sharks). ... Second Bundesliga club VfL Bochum has signed a new sponsorship deal with health insurance company Knappschaft. The company will receive ad space on boards at the rewirpowerSTADION, the club's home ground (VfL Bochum). ... German 3rd League football club SpVgg Unterhaching has signed a new stadium naming rights deal with candy company Alpenbauer. The home ground will be renamed Alpenbauer Sportpark (SpVgg Unterhaching). ... The ATP event at Hamburg's Rothenbaum "has extended its title sponsorship deal with online betting provider bet-at-home for another two years until '15." In addition, bet-at-home "will cover part of the starting fee for top players" (FRANKFURTER ALLGEMEINE ZEITUNG, 7/22). ... Chelsea FC announced that luxury British menswear brand Hackett London will be the club's official formal wear supplier through '16. Hackett London will dress the first-team squad, management and coaching staff (Chelsea). ... The Scottish FA announced a four-year sponsorship extension with Scotland-based Vauxhall Motors, which will run through the 2018 World Cup in Russia (Scottish FA). ... Reebok India said that it "has roped in Bollywood actor John Abraham as its brand ambassador in a long-term deal." Terms of the deal were not disclosed (ECONOMIC TIMES, 7/22). ... The Melbourne Stars announced Australian retailer Dick Smith as its principal partner for the next two seasons of the T20 Big Bash League (Melbourne Stars).
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