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SBD Global/July 23, 2013/Marketing and Sponsorship

Fewer Female Olympians Among Top Earners Now Than Before '12 Games

There "are fewer women on the list of top 10 Olympic sponsorship earners" now than there were before the 2012 London Olympics, according to SKY SPORTS. Team GB "enjoyed huge success" in London, finishing third in overall medals. However, one year later, the Games "seem to have been a missed opportunity for British women athletes." There have been some success stories. Heptathlon Gold Medalist Jessica Ennis-Hill "has seen her profile raised with sponsorship deals and advertising campaigns." However, Ennis-Hill "is the exception to the rule." She is "one of just three women -- and the only one still competing -- in the top 10 Olympic sponsorship earners based on income related exclusively to the Games." Double Gold Medalist Mo Farah "tops the list" with around £3M ($4.6M) worth of post-Olympic earnings with Ennis-Hill second -- with an estimated fortune of £2.5M. ($3.8M) (SKY SPORTS, 7/22).
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