Menu
Marketing and Sponsorship

Tennis Player Hsieh Allegedly Offered $1.6M Sponsorship From Chinese Liquor Company

Taiwanese tennis champion Hsieh Su-wei "tapped into her homeland's deep political insecurities after word spread that she was willing to become a citizen of China," according to Dan Levin of the N.Y. TIMES. That is, "if she gets the right endorsement contract." A Chinese liquor company had offered Hsieh, 27, 10M renminbi ($1.63M) a year "to represent the western province of Qinghai in China's national sports competition." That "would require her to renounce her Taiwanese citizenship." Of course, it could have been a bluff -- "pressing a geopolitical hot button to drum up support." Either way, "it effectively got Taiwan's attention." China and Taiwan "have been archrivals" since '49. Taiwan's government "has mobilized domestic companies to come to the rescue." These include the state-owned Taiwan Tobacco & Liquor Company, which has agreed to pay Hsieh about $167,700 "to endorse Taiwan Beer." Company spokesperson Su K’uei-yang said, "Our priority is that Su-wei can stay in Taiwan and play tennis with peace of mind." The deal, which the company hopes to finalize later this summer, "would not prohibit her from signing with a Chinese company." The family "has refused to identify the Chinese liquor company offering a sponsorship deal." New doubts arose last week, "when the vice director of the Qinghai provincial sports bureau denied that such an offer was on the table" (N.Y. TIMES, 7/19).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/07/22/Marketing-and-Sponsorship/China-Taiwan-Tennis.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/07/22/Marketing-and-Sponsorship/China-Taiwan-Tennis.aspx

CLOSE