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SBD Global/July 22, 2013/International Football
FIFA, Brazil LOC Announce Special Discounted World Cup Ticket Category For Brazilians
Published July 22, 2013
DISCOUNTED TICKETS: In N.Y., Cowley & Jelmayer wrote Weil said, "This will be the second time in FIFA's history that there will be discounts on certain tickets. This had only happened in the 1950 World Cup, also held in Brazil, showing that Brazilian government is a good negotiator." Nonetheless, "prices are considered expensive in Brazil." Despite strong growth and relative economic stability over the last two decades, "Brazil remains a relatively poor country," and the average salary is around $835 per month, about one-quarter of the U.S. monthly average of $3,583 (WALL STREET JOURNAL, 7/19). BLOOMBERG's Tariq Panja wrote entry to the opening game in Brasilia, "which will feature Brazil, the host and record five-time champion," will cost between $220 and $495. Visitors "wanting to attend the final" will have to pay a minimum of $440. That compares with $400 for the final of the 2010 World Cup in Johannesburg, "where the most expensive entry cost" $900. The games "were the first in the country's history to assign seats to spectators used to arriving at stadiums and choosing where to sit, or stand." The World Cup "will be an all-seated event." The income from ticket sales "will go toward the hosting costs." In South Africa, revenue from tickets amounted to $300M after FIFA said it sold 97.5% of the 3 million seats available. Some spaces remained empty "after sponsors and other FIFA partners failed to take up their seat allocation," which amounts to about 20% of the total available (BLOOMBERG, 7/19).
'NO SURPRISES': The BBC reported the FIFA ticket website "will include a map of the ground that shows the location of different categories of tickets." Weil said this meant there would be "no surprises" over where fans would end up sitting. Supporters "can request a maximum of four seats per match, and for a maximum of seven matches." Weil said that there would be a reselling system run by FIFA "if people were unable to attend games for which they had bought tickets" (BBC, 7/19). The AP reported tickets for the World Cup "will be sold globally from Aug. 20 on fifa.com." The first sales phase ends Oct. 10, "and a random draw will allocate seats for oversubscribed matches." A second sales phase opens Dec. 8, "after the 32-team draw is made and the match schedule confirmed." FIFA said that an additional 450,000 tickets "have been reserved for a corporate client program," which FIFA licensed to MATCH Hospitality for $120M. FIFA said that "the total number of available tickets will not be finalized until the 12 stadiums are completed" (AP, 7/19).