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SBD Global/July 16, 2013/Marketing and Sponsorship
French Cycling Team Europcar Receives Contract Extension From Main Sponsor
Published July 16, 2013
French cycling team Europcar has received "a boost at the Tour de France" after its main sponsor announced the extension of its current contract with the team, according to the AFP. Uncertainty surrounded the future of Europcar with reports suggesting the car rental company "was about to end its three-year deal without renewing." Europcar announced on Monday that "it would sponsor the team for a further two seasons," until the end of '15 (AFP, 7/15).