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SBD Global/July 15, 2013/Media

German Public Broadcaster ZDF Scores Top Ratings With UEFA Women's Euro 2013

German public broadcaster ZDF "recorded top ratings for its broadcast of the UEFA Women's Euro 2013 game between Germany and the Netherlands on Thursday," according to Sidney Schering of QUOTENMETER. A total of 6.01 million viewers tuned in to watch the German team's opening game. The game, which started at 8:30pm, had a 21.8% market share. In the target demographic 14-49, the 0-0 draw attracted 1.43 million viewers and reached a 13.9% share. Following the Germany-Netherlands match, ZDF showed the highlights of the game between Norway and Iceland. The game summary, which started at 10:40pm, was watched by 2.85 million viewers, including 580,000 viewers in the target demographic. The broadcast obtained an overall market share 14.1% and 7.3% in the target demographic (QUOTENMETER, 7/12).
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