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SBD Global/July 15, 2013/MediaPrint All
Sky will bring on its £20M ($30.2M) ambassador David Beckham this week as part of its campaign to strangle BT Sport’s challenge to its Premier League supremacy at birth, according to Charles Sale of the London DAILY MAIL. A TV ad campaign for Sky’s Premier League coverage based around Beckham "is to be launched on Monday." It was filmed in Paris and "shows the various platforms on which Sky football is available -- online, tablet, mobile and TV -- interacting supposedly seamlessly with a day in the life of Becks" (DAILY MAIL, 7/12). In London, Nigel Pauley reported Beckham "is starring in a sizzling new commercial which Sky bosses believe will help them win the battle." Beckham "is seen as their key player in winning over new viewers, especially women." The commercial, set to debut on Monday night, "will be based on a day in the life of the football legend." It will be filmed in Paris, where Beckham ended his playing career with Ligue 1 side Paris St. Germain, and "will feature the different platforms on which Sky's Premier League coverage can be seen." Beckham will be seen "keeping up with the matches on his computer, iPad, mobile phone and TV" (DAILY STAR, 7/13).
French pay-TV channel Canal+ has formally requested the intervention of an independent mediator to settle its differences with multimedia group Mediapro regarding contracts from last season and the next two seasons, according to EL PAIS. Canal+ assured that it took this step "because of the impossibility of reaching an agreement with Mediapro and with the fundamental objective of fulfilling its contract" for La Liga rights. The differences between Canal+ and Mediapro have caused Canal+ to retain the payments of football rights-related invoices "until the definitive price for the three seasons is established." Canal+ and Mediapro last summer "signed a contract for audiovisual broadcast rights for La Liga through the '14-15 season." This contract "included a provisional price for each season" that would be established after an audit. The agreement "also recognized exclusive broadcast rights in public places being ceded to Canal+" (EL PAIS, 7/12).
German public broadcaster ZDF "recorded top ratings for its broadcast of the UEFA Women's Euro 2013 game between Germany and the Netherlands on Thursday," according to Sidney Schering of QUOTENMETER. A total of 6.01 million viewers tuned in to watch the German team's opening game. The game, which started at 8:30pm, had a 21.8% market share. In the target demographic 14-49, the 0-0 draw attracted 1.43 million viewers and reached a 13.9% share. Following the Germany-Netherlands match, ZDF showed the highlights of the game between Norway and Iceland. The game summary, which started at 10:40pm, was watched by 2.85 million viewers, including 580,000 viewers in the target demographic. The broadcast obtained an overall market share 14.1% and 7.3% in the target demographic (QUOTENMETER, 7/12).
German sports network Sport1 "will launch its digital radio channel Sport1.FM this week and other than its predecessor 90elf, which was only accessible online, it will also broadcast via digital radio technology DAB+." Sport1 "reached an agreement with the NRJ Group to broadcast Sport1.FM's live Bundesliga and 2nd Bundesliga coverage nationwide via the group's Energy DBA+ network" (QUOTENMETER, 7/12). ... FOX Sports in the Netherlands "has named Anomaly Amsterdam as its agency of record following a competitive pitch involving multiple agencies." Anomaly "has been tasked with leading duties ranging from foundational business and brand strategy, communications planning and launch strategy to partnerships, advertising, branded content, digital and social as FOX Sports gears up to launch a new stable of premium channels in the Netherlands" (THE DRUM, 7/11).