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SBD Global/July 12, 2013/Marketing and Sponsorship

Real Madrid, Germany's Mesut Özil Switches Personal Sponsor From Nike To Adidas

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Real Madrid and German int'l midfielder Mesut Özil "has abandoned Nike, which until now had been his personal sponsor," to sign a new contract with adidas, according to AS. The contract "is of a lengthy duration," according to adidas. Özil, 24, said, "During my conversations with adidas, I have always felt at home. I use adidas clothing with Germany and with Madrid, and now the circle has been closed." Adidas highlighted Özil's popularity with fans -- he currently has 10.4 million followers on Facebook and 2.4 million Twitter followers (AS, 7/11).
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