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Marketing and Sponsorship

Marketplace Roundup: FC Schalke 04 Terminates Contract With Viagogo After 9 Days

Bundesliga club FC Schalke 04 has terminated its contract with ticket partner viagogo with immediate effect. The contract, which took effect on July 1, was terminated by Schalke, citing several contract violations by viagogo (FC Schalke 04). ... Second Bundesliga side Fortuna Dusseldorf has extended its partnership with kit supplier Puma for another four years (Fortuna Dusseldorf). ... Havas Sports & Entertainment and iSportconnect signed a global partnership that will see both parties work together to expand "iSportconnect Directors' Club" events to Paris, Munich, Moscow and N.Y., all before the end of '13, as well as other locations around the world starting in the first quarter of '14 (HS&E). ... Procter & Gamble has extended its partnership with the UAE National Olympic Committee for the second year in support of UAE school of Olympics program. The partnership, formed last year, "was promoted by P&G's 'Thank You Mom' campaign." The campaign "will increase the reach of sporting programmes in UAE schools and help discover future stars" (GULF TODAY, 7/9).

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Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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