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SBD Global/July 10, 2013/Marketing and Sponsorship

Robinsons, Adidas Honor Andy Murray's Historic Wimbledon Victory

Wimbledon sponsor Robinsons "has released a new version of a 2009 ad, edited to incorporate Andy Murray's historic victory" at Sunday's tennis final, according to Louise Ridley of CAMPAIGN LIVE. A Robinsons spokesperson said Bartle Bogle Hegarty was "finally able" to run the ad, which originally aired in '09. It features people celebrating a British champion and is accompanied by a voiceover that says, "it will happen again, and we'll be proud to be part of it." The ad has now been updated and ends with the line, "worth the wait wasn't it?" Meanwhile, Murray’s sponsor adidas tweeted a celebratory image of Murray from its @adidasUK Twitter account, overlaid with its logo and the word: "Wimbledone." The message, which was written in house, has had more than 3,000 retweets (CAMPAIGN LIVE, 7/8).
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