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Marketing and Sponsorship

Marketplace Roundup: Serie A Side AC Milan, Banca Popolare Di Milano Partner

Serie A side AC Milan has agreed to a three-year sponsorship deal with Banca Popolare di Milano. The banking group will join AC Milan's "top partner" sponsorship tier -- the club’s leading commercial category below that filled by shirt sponsor Emirates and kit partner adidas (SOCCEREX, 7/8). ... Second Bundesliga club FC Ingolstadt has acquired a new partner with IT company Donat Group. The company, which has been a partner of the club since '04, will continue its sponsorship and increase its investment until '14 (FC Ingolstadt). ... Second Bundesliga club Fortuna Dusseldorf opened a new fan shop after months of planning and construction. The new store offers on 135 square meters almost every item of the club's merchandise line (Fortuna Dusseldorf).

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SBJ Morning Buzzcast: May 3, 2024

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