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SBD Global/July 8, 2013/Media
Wimbledon Women's Final With Top Ratings On Sky; Sat.1 Scores With Football, Boxing
Published July 8, 2013
WIMBLEDON ON BBC: In London, Owen Gibson reported Andy Murray's Wimbledon semifinal victory against Poland's Jerzy Janowicz "was the most watched TV moment of the year, peaking at 13.2 million viewers." BBC execs "are hopeful the final against Novak Djokovic will top the 16.9 million who tuned in and saw Murray lose to Roger Federer in last year's final." The BBC "has enjoyed a degree of luck in the scheduling of Murray's matches this year." First his five-set quarterfinal comeback against Fernando Verdasco "ran into prime time, with the audience peaking at 10.4 million." Then Juan Martín del Potro's five-set epic with Djokovic caused Murray's semifinal "to start later than expected and pushed it deep into the evening, boosting the audience" (GUARDIAN, 7/6).
SPORTS ON SAT.1: German free-to-air TV channel Sat.1 received high ratings with for its live broadcast of the game between Borussia Dortmund and Oliver Pocher's Sat.1 Allstars. In the target demographic, the first half of the game obtained a 18.6% market share, while the second half had a 17% share. Borussia Dortmund won the game, which was played in front of 49,500 at the Signal Iduna Park, 9-1. Following the game, Sat.1 recorded a strong 15.1% market share in the target demographic with its broadcast of the middleweight boxing fight between Felix Sturm and Predrag Radosevic. Sturm won the fight in the fourth round by KO (Sat.1).