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SBD Global/July 8, 2013/Media

Wimbledon Women's Final With Top Ratings On Sky; Sat.1 Scores With Football, Boxing

German pay-TV network Sky "recorded top ratings for its broadcast of the Wimbledon women's singles final on Saturday afternoon," according to David Grzeschik of QUOTENMETER. The match between Marion Bartoli and Sabine Lisicki, which started at 3pm German time, attracted 590,000 viewers. The number translated into a market share of 6.3%. In the target demographic 14-49, Bartoli's straight-sets victory was watched by 300,000 viewers and obtained "an impressive" 8.4% share. On Thursday, Sky also attracted 230,000 viewers to its broadcast of the semifinal match between Lisicki and Agnieszka Radwanska. The match had a market share of 2.3% (QUOTENMETER, 7/7).

WIMBLEDON ON BBC: In London, Owen Gibson reported Andy Murray's Wimbledon semifinal victory against Poland's Jerzy Janowicz "was the most watched TV moment of the year, peaking at 13.2 million viewers." BBC execs "are hopeful the final against Novak Djokovic will top the 16.9 million who tuned in and saw Murray lose to Roger Federer in last year's final." The BBC "has enjoyed a degree of luck in the scheduling of Murray's matches this year." First his five-set quarterfinal comeback against Fernando Verdasco "ran into prime time, with the audience peaking at 10.4 million." Then Juan Martín del Potro's five-set epic with Djokovic caused Murray's semifinal "to start later than expected and pushed it deep into the evening, boosting the audience" (GUARDIAN, 7/6).

SPORTS ON SAT.1: German free-to-air TV channel Sat.1 received high ratings with for its live broadcast of the game between Borussia Dortmund and Oliver Pocher's Sat.1 Allstars. In the target demographic, the first half of the game obtained a 18.6% market share, while the second half had a 17% share. Borussia Dortmund won the game, which was played in front of 49,500 at the Signal Iduna Park, 9-1. Following the game, Sat.1 recorded a strong 15.1% market share in the target demographic with its broadcast of the middleweight boxing fight between Felix Sturm and Predrag Radosevic. Sturm won the fight in the fourth round by KO (Sat.1).
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