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SBD Global/July 8, 2013/Media

Glasgow 2014 Commonwealth Games Announces Global Broadcast Rights

The host broadcaster contract for the Glasgow 2014 Commonwealth Games has been awarded to int'l TV sports broadcast company Sunset+Vine and Global Television. The winning bid brings together two independent TV production companies that, in their first joint venture as SVGTV, could potentially attract a world-wide audience of more than 1 billion people. In addition, the appointment of SVGTV as the Games' host broadcaster will bring a boost to Scotland's creative sector, creating up to 1,000 jobs. SVGTV revealed a new collaboration with universities and colleges which will create an education and training program offering live broadcast, creative and technology skills (Glasgow 2014).

ABU JOINS IN: The SCOTSMAN reported the Glasgow Games secured "another broadcast holder." The Asia Broadcasting Union "will deliver free coverage" of the event to the Commonwealth nations of Brunei Darussalam, Malaysia, Singapore and Mauritius. Other non-Commonwealth territories such as Hong Kong, Iran, North Korea, Thailand, Vietnam and Uzbekistan "will also be able to view" the event. Glasgow 2014 "has already secured broadcasting rights for the Indian subcontinent with TAJ Television and Sub-Saharan African rights with SuperSport" (SCOTSMAN, 7/5).
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