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SBD Global/July 8, 2013/Events and Attractions

Tickets For Wimbledon Men's Final Go For Upwards Of $123,000 A Pair On Resale Sites

Andy Murray's run to the Wimbledon final resulted in resale websites "asking upwards" of £70,000 ($104,000) for a pair of tickets, according to the London GUARDIAN. Viagogo said that prices "had soared to record levels." All England Lawn and Tennis CEO Richard Lewis said last week that "demand for tickets had broken all records, with officials having to stop new people joining the queue earlier than ever before." Viagogo said that prices "had risen by 412%" over Friday night. Viagogo Dir Ed Parkinson said, "At the moment, the top price of a pair of tickets stands at £71,000 ($106,000), but we expect to see this ceiling smashed ahead of Sunday's final" (GUARDIAN, 7/6). In London, Claire Carter reported Wimbledon men's final tickets "peaked at more than" £83,000 ($123,000) a pair. The booking fee for a £71,000 listing comes in at £10,650 ($158,000) The cost is 322 times more than the £260 ($387) face value of a pair of final tickets in the official Wimbledon ballot (TELEGRAPH, 7/7).
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