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SBD Global/July 4, 2013/Marketing and Sponsorship

Mario Götze Wears Nike Shirt During Introduction At Adidas Supplied Bayern Munich

Adidas was upset after Mario Götze wore a rival Nike T-shirt to his introduction.
The "public introduction of Bayern Munich's new player Mario Götze has led to tensions with its kit supplier adidas," according to the SID. The 21-year-old midfielder, who came from league rival Borussia Dortmund to Munich, "was wearing a T-shirt of adidas' rival Nike at the his introduction at the new club." Adidas spokesperson Oliver Brüggen said, "The pictures from the press conference with Mario Götze have us negatively surprised. Contractually this is of course not acceptable because it was an official event of adidas partner FC Bayern. We have already talked to FC Bayern Munich about it." Bayern Munich Communications Dir Markus Hörwick "immediately after the press conference apologized to adidas." The club has promised the Herzogenaurach-based company "something like that won't happen again." We "simply missed" the shirt in all the commotion and we are "angry about it." In addition, Bayern Munich's second new player Jan Kirchhoff, who previously played for Mainz 05, "was also wearing a Nike shirt." Adidas "is not only Bayern's kit supplier but also owns 9.4% of the FC Bayern Munich AG" (SID, 7/3). SPOX reported Götze, who has a private endorsement deal with Nike and will wear its shoes during games, "has by wearing the shirt violated adidas' exclusive supply deal with the club." Götze is an official Bayern Munich player since Monday. The club paid a transfer fee of about €37M to his former club (SPOX, 7/2).
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