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SBD Global/July 4, 2013/Marketing and Sponsorship

Glasgow 2014 Creates Outdoor Media Zones Ahead Of Games

Commonwealth Games host Glasgow 2014 "is taking its lead from the London 2012 Olympics and bringing outdoor media owners together to offer prime ad space for official sponsors," according to Arif Durrani of CAMPAIGN LIVE. The collaboration "will see space in and around venues offered up to sponsors and the Games organiser to help promote the overall look and feel across the city, and in an attempt to prevent ambush marketing during the event." Media owners who have agreed to work with Glasgow 2014 include: JCDecaux; CBS Outdoor; Clear Channel; Forrest Media; Primesight; SPD Media; BlowUp; Ocean Outdoor; Ubiquitous and T4 Media. Games Sponsors at Partner and Supporter level "will have first option to secure advertising space from the media owners" in January before space outside regulated Event Zones is offered back to the open market (CAMPAIGN LIVE, 7/3).
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