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SBD Global/July 3, 2013/Marketing and Sponsorship

Despite Wimbledon Loss, Laura Robson's Off-Court Earning Potential Could Hit $1.5M

A strong Wimbledon run has set up Laura Robson for a sponsorship boom.
British tennis player Laura Robson’s winning run may have come to an end at Wimbledon, but the 19-year-old "could see a staggering boost in earnings off the court" to more than £1M ($1.5M), according to Nick Clark of the London INDEPENDENT. Robson’s off-court earnings are estimated to be between £300,000 ($455,000) and £500,000 ($758,000). Sports marketing agency Brand Rapport Dir Nigel Currie believes after the tournament “she has the potential to double those earnings over the next year," possibly into seven figures. Currie: "Laura is a very hot property. She’s very young, good looking and very personable. This Wimbledon is vital as she has shown she can win matches." Robson’s big-money sponsorship deals currently include adidas and Virgin Active. Currie said, "Britain hasn’t had a top woman player for a generation. There will be sponsor offers flooding in after this. Marketers look for potential. She has shown she has something about her." Robson "has a small team ensuring that progression compared with some players," and at the heart is Miles Maclagan, who used to play a major role in Andy Murray’s entourage. Maclagan "has been employed on a trial basis" for the grass-court season, which ends with Wimbledon, but "it would be no surprise if the arrangement becomes permanent after Robson’s winning run over the last fortnight" (INDEPENDENT, 7/1).
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