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SBD Global/July 2, 2013/Marketing and Sponsorship
Marketplace Roundup: DOSB Signs Partnership With Paper Producer Felix Schoeller Group
Published July 2, 2013
THE JOKER: French fruit juice brand Joker has signed a sponsorship deal as the official partner of the French Basketball Federation (FFBB) and the French men's and women's national teams for a four-year period up to the 2016 Rio de Janeiro Games. Joker will be featured on the front of the French team shirts starting from the men's EuroBasket tournament in September. The company will also be a partner for the French Basketball Cup, the Women's Basketball League Open and for all amateur basketball (FFBB).
BARCELONA SPONSORSHIPS: The sale of Barcelona's "second shirt is already a success." Despite a lack of official figures on the volume of sales, Nike's leadership "could not be more satisfied." Nike sources assured that, "taking into account sales from the last few days and requests made to the distributors, the Senyera shirt is already the most-sold in history, for not only Barcelona, but for any sports club" (SPORT, 7/1). ... Qatar Airways, which became Barcelona's official global sponsor Monday, will "also be the official sponsor of the club's Asian tour in August" (SPORT, 7/1).
OSNABRÜCK: German 3rd League football club VfL Osnabrück has extended its title sponsorship deal with coffee machine retail brand Coffee Perfect for another three years. Coffee Perfect's logo will continue to be featured on the players' chests and on boards in camera view at home games. The retailer has been a partner of the club for 15 years (VfL Osnabrück). The club "has also signed a new kit supply deal with adidas." Osnabrück "will play in adidas kits until '17." Adidas "has replaced Puma as the team's kit supplier" (NEUE OSNABRÜCKER ZEITUNG, 6/27).