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SBD Global/July 2, 2013/Marketing and Sponsorship

Manchester United Teams With Thai Telecom Firm True Corp. On Three-Year Deal

ManU announced "a three-year sponsorship deal" with Thai telecom firm True Corp., according to Adam Jupp of the MANCHESTER EVENING NEWS. TrueMove H "will become the club's official mobile partner for Thailand," and TrueVisions, the group’s pay-per-view TV operator "will be the official MUTV broadcaster for the country." True will supply ManU-related content to its customers through 3G and 4G networks on its mobile devices. True "will also become an official associate match sponsor" for the Bangkok leg of ManU's preseason tour (MANCHESTER EVENING NEWS, 7/1).
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