Sky Subscribers In New Zealand Are Sharing Account Information, Watching For Free

Sky "subscribers are sharing account details with friends to get behind the paywall and watch for free," according to Zac Fleming of the NEW ZEALAND HERALD. This week, the pay-to-view network "admitted the practice of sharing password details for iSKY Internet accounts was causing concern, and it was moving to plug the gap." Sky, which last week lost rights to broadcast EPL football games to a partnership between Coliseum Sports Media and TVNZ, "would not disclose how many subscribers were using the iSKY service." Sky Head of Corporate Communications Kirsty Way said, "We are aware some people are using this service unfairly. We have some developments underway to help prevent this in the future. We're not quite ready to talk about them." People with a TV subscription "can get an iSKY log-in and pass that on, meaning one person watching on TV off a decoder, while somone else viewed via the internet at another venue" (NEW ZEALAND HERALD, 6/30).