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SBD Global/July 1, 2013/Marketing and Sponsorship

Swansea City Agrees To Record Sponsorship With GWFX; Adidas 'Botches' Kit Release

Premier League side Swansea City has agreed to a sponsorship deal with online trading firm GWFX. The club said the deal is the largest sponsorship in its 101-year history. GWFX is a brand under Asian financial services provider Goldenway. The deal was announced at the unveiling of the club's '13-14 kit Friday (Swansea City). NBC's Kyle Bonn wrote on the Pro Soccer Talk blog that the deal for the '13-14 season is worth a "rumored" $3.3M. GWFX replaces last year's shirt sponsor 32Red, and "has an option for an extension at the end of the season." The "only bit of bad news" is that kit-maker adidas "botched the release." As a result, the home kit "isn’t available for sale just yet." Adidas said in a statement, “adidas wishes to sincerely apologise to the club and all Swansea City fans. Unfortunately there has been a delay with the delivery of the new 2013/2014 adult home shirt and some items from the new 2013/14 Swansea City training wear range due to a situation which regrettably adidas has been unable to rectify in time for the scheduled launch" (NBC, 6/30).
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