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SBD Global/June 28, 2013/Finance

Sports Direct To Open Flagship Store In The Heart Of Central London

Sports Direct "is set to sign up for a huge new store on Oxford Street in the heart of Central London, marking one of the boldest moves yet by Mike Ashley’s discount sportswear chain," according to Marcus Leroux of the LONDON TIMES. The company "is in talks to move into HMV’s Oxford Street flagship outlet." HMV, in turn, "is close to agreeing a deal that would take it back to its historic home on Oxford Street near Bond Street Underground station." Sports Direct "has a smaller outpost on Oxford Street, which it intends to keep, and also owns Lillywhites, the 150-year-old Piccadilly Circus sports store" (LONDON TIMES, 6/27).
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