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SBD Global/June 27, 2013/Marketing and Sponsorship

Former FIFA World Player Of The Year Ronaldinho To Launch Condom Brand

Brazilian footballer Ronaldinho "seems to be already preparing his life after the end of his professional career," according to BILD. The 33-year-old former two-time FIFA World Player of the Year, who "recently launched a fashion collection called 'Fiveblu,'" has added another business deal to his portfolio. Brazilian newspaper O Globo reported that Ronaldinho "will launch a condom brand." The brand will be called "Ronaldinho" and produced by manufacturer "Sex free." The company already has an existing partnership with Ronaldinho and his current club Atletico Mineiro to fight AIDS (BILD, 6/26).
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