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Marketing and Sponsorship

Marketplace Roundup: League Championship Nottingham Forest Announces Adidas Kit Deal

League Championship side Nottingham Forest has announced a three-year deal with adidas as its official technical kit partner beginning with the '13-14 season (Nottingham Forest). ... Indian cricketer Ravindra Jadeja, who got the prestigious "Golden Ball" for ending up as the highest wicket-taker in India's victorious Champions Trophy campaign, "has been receiving some attractive endorsement offers from national as well as multi-national brands." Rhiti Sports Management Owner Arun Pandey said, "You will soon see some very interesting brands associating themselves with Jadeja." Pandey's company "manages the Saurashtra all-rounder." Pandey: "To match his on-field exploits, Jadeja has also worked hard on creating an image with his hairstyle, handle-bar moustache, tattoos which certainly makes him stand out from the rest of the pack" (PTI, 6/25). ... The Int'l Hockey Federation World Hockey League semifinals, which start in Johor Baru, Malaysia on Saturday, "will not have a title sponsor." The field hockey event "will not be short of sponsors" as the organizers have already managed to raise over RM740,000 ($232,000). The Johor government started the ball rolling with a RM200,000 ($62,000) contribution "while Tenaga Nasional and the National Sports Council have chipped in" with RM100,000 ($31,000) each (THE STAR, 6/25). ... Australian A-League club Perth Glory "has signed a two-year kit deal with Italian firm Macron" (SOCCEREX, 6/25). ... Spanish basketball side Barcelona and its primary sponsor, insurance company Regal, have agreed not to renew the sponsorship contract that has united the two since '08. The deal will end on June 30, with Barcelona planning to look for a new sponsor at that point (EP, 6/25).

SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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