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SBD Global/June 26, 2013/Marketing and Sponsorship

Marketplace Roundup: League Championship Nottingham Forest Announces Adidas Kit Deal

League Championship side Nottingham Forest has announced a three-year deal with adidas as its official technical kit partner beginning with the '13-14 season (Nottingham Forest). ... Indian cricketer Ravindra Jadeja, who got the prestigious "Golden Ball" for ending up as the highest wicket-taker in India's victorious Champions Trophy campaign, "has been receiving some attractive endorsement offers from national as well as multi-national brands." Rhiti Sports Management Owner Arun Pandey said, "You will soon see some very interesting brands associating themselves with Jadeja." Pandey's company "manages the Saurashtra all-rounder." Pandey: "To match his on-field exploits, Jadeja has also worked hard on creating an image with his hairstyle, handle-bar moustache, tattoos which certainly makes him stand out from the rest of the pack" (PTI, 6/25). ... The Int'l Hockey Federation World Hockey League semifinals, which start in Johor Baru, Malaysia on Saturday, "will not have a title sponsor." The field hockey event "will not be short of sponsors" as the organizers have already managed to raise over RM740,000 ($232,000). The Johor government started the ball rolling with a RM200,000 ($62,000) contribution "while Tenaga Nasional and the National Sports Council have chipped in" with RM100,000 ($31,000) each (THE STAR, 6/25). ... Australian A-League club Perth Glory "has signed a two-year kit deal with Italian firm Macron" (SOCCEREX, 6/25). ... Spanish basketball side Barcelona and its primary sponsor, insurance company Regal, have agreed not to renew the sponsorship contract that has united the two since '08. The deal will end on June 30, with Barcelona planning to look for a new sponsor at that point (EP, 6/25).
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