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SBD Global/June 25, 2013/Marketing and Sponsorship

Marketplace Roundup: WNBL Scores Airline Sponsorship Deal

The Women's National Basketball League has secured a major airline and sponsorship deal with Virgin Australia through '15 (THE AGE, 6/25). ... Australian Rugby League side Manly Warringah has agreed to a deal with financial services company Mentor1 Financial. The alliance will see Mentor1 promoted on Sea Eagles playing shorts and at Brookvale Oval through the '13 season (Manly Warringah). ... Bundesliga club FC Augsburg "has caused some controversy with the presentation of its new jerseys." Three players of the team presented the club's new '13-14 jerseys at the service center of title sponsor Alko. The players "were accompanied by three models, who wore the new jerseys in form of body paint." The marketing move "led to a heated discussion on social media" (AUGSBURGER ALLGEMEINE, 6/21).
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