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SBD Global/June 25, 2013/Marketing and Sponsorship
Several Brands, All-England Club Begin Their Wimbledon Marketing Campaigns
Published June 25, 2013
REACHING THE PEOPLE: CAMPAIGN LIVE's Chloe Smith reported the All-England Club "has launched a creative campaign to build anticipation for visitors at the 2013 Wimbledon Championships, which will run from the local train station to the grounds." The ''Wimbledon Awaits'' campaign, devised by Space, uses Wimbledon photography, accompanied by a range of messages such as "tradition awaits" and "drama awaits" to engage visitors. It "includes digital and physical communications, including a new iPad app as well as outdoor media," to reach people walking from Wimbledon station to the tournament, and the thousands queuing for tickets. The All-England Club "has secured media rights for Wimbledon train station, including a large roadside outdoor site, the station exit archway, sites near queues to buy travel tickets, as well as brochures and information sites" (CAMPAIGN LIVE, 6/24).