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Marketing and Sponsorship

Blanco Pro Cycling Team To Be Sponsored By U.S. Tech Firm Belkin

U.S. consumer technology firm Belkin "has become the title sponsor of the Blanco Pro men's cycling team, which was formerly sponsored by Rabobank," according to Bill Wilson of the BBC. The 30-month deal "will see them renamed as the Belkin Pro Cycling Team." The new team "will make its debut" at th...

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SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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