Quote of the Day

"We are branding Rome."
-- Boston-based AS Roma Owner James Pallotta, on his strategy to transform his Serie A club into one of the most profitible in Europe. (FINANCIAL TIMES, 6/23)
Tuesday June 25, 2013 Vol. 2 — No. 11 Print This Issue

Top Stories

  • Serving Up Campaigns

    A general view of the Evian suite at Wimbledon.

    Several brands including Gillette, Evian, Nescafé, Rolex and Lidl "have rolled out print ad campaigns to mark the start of the Wimbledon tennis tournament," according to Alex Brownsell of MARKETING MAGAZINE. Both official tournament sponsors and "opportunistic" brands are "looking to capitalise on interest in the event."

  • No Backup Plan

    FIFA Secretary General Valcke says no "Plan B" in place for 2014 World Cup.

  • All Gassed Up

    BP signs on as sponsor for '14 Glasgow Commonwealth Games.

  • Social Climbers

    La Liga side Atlético Madrid uses social media to fuel growth.

  • When In Rome

    U.S.-based Roma owner wants to tie club to city's history.

  • New Price Point

    German pay-TV net Sky changes price plans for sports bars.

  • Coverage Coup

    Seven Network scores rights to Rugby World Cup games.

  • Attention Shoppers

    In the land of Mao, adidas is waving the flag for consumers.

  • Paying The Piper

    Report claims Messi makes $13M payment to cover tax bill.

  • Even Dozen

    Italian club Bolzano wants to join Austrian Hockey League.

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