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SBD Global/June 24, 2013/Marketing and Sponsorship

Marketplace Roundup: Bundesliga Club Hannover 96 To Lose Shirt Sponsor TUI

Bundesliga club Hannover 96 "has to look for a new shirt sponsor after media outlets report tourism company TUI will end its deal with the club." The reason for TUI's decision "is reportedly a cost-cutting measure" (SÜDDEUTSCHE ZEITUNG, 6/23). ... Newly promoted Bundesliga side Eintracht Braunschweig "has revealed Spanish car brand Seat as its new shirt sponsor" (BRAUNSCHWEIGER ZEITUNG, 6/21). ... Basketball Bundesliga (BBL) club ratiopharm Ulm "has signed a new sponsorship deal with furniture store Möbelhaus Mahler." The company "will become a premium sponsor of the club, which means its logo will not appear on the player's jersey." The two parties "signed a three-year deal with the furniture store investing a low 6-digit amount" (SÜDWEST PRESSE, 6/19). ... BBL side Telekom Baskets Bonn has agreed to a new partnership with digital solutions company apareo Germany. The club will launch a new, redesigned website at the end of September, which will replace its current Internet presence. Apareo will be in charge of the redesign and all its technical applications. Marketing agency UFA Sports will market the new website (apareo). ... Audio company Bose was unveiled as an official partner of the Virgin Active London Triathlon on Friday (TRIRADAR, 6/19).
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