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SBD Global/June 19, 2013/Marketing and Sponsorship

Marketplace Roundup: Nike Adds Chinese Golfers Li And Zhang To Its Lineup Of Tour Players

Nike Golf added Chinese golfers Hao-Tong Li and Xin-Jun Zhang to its talented Tour roster. In a multi-year agreement, Li and Zhang will represent the Swoosh in clubs, ball, footwear, glove, apparel, headwear and accessories (Nike). ... German Football League (DFL) Digital Sports extended its cooperation with IT solutions company BTD Newmedia (DFL). ... Bundesliga club Bayer 04 Leverkusen "has signed a sponsorship deal with Austrian regional tourism company SalzburgerLand Tourismus GmbH." The two parties "signed a three-year deal" (SALZBURG24, 6/17). ... Bundesliga side Borussia Dortmund has extended its sponsorship deal with Brinkhoff’s brewery for another five years. Brinkhoff’s previous deal with Dortmund, which entailed its No.1 brand serving as a "champion partner" of the club, was due to expire in '15. However, the agreement has now been extended through to June 30, 2020 (Borussia Dortmund). ... Neymar has teamed up with clothing brand Rock & Soda to launch a line of pants and jean shorts called NJR for the young public. The 60 models of the summer collection will go on sale in August at major department stores in Brazil (SPORT, 6/17). ... Ultimate Sports Nutrition reached a sponsorship agreement with Bolton Arena, which as of the end of June will be known as the USN Bolton Arena (USN). ... CONCACAF and its commercial agency, Traffic Sports, "have signed up State Farm as the official auto and home insurance sponsor for the 2013 Gold Cup," which kicks off in the U.S. next month. State Farm "returns to back the Gold Cup after supporting the past three editions of the biannual national team competition" (SOCCEREX, 6/18).
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