German national team and Real Madrid player Mesut Özil "is the sponsorship king of Germany's male athletes," according to SPORT1. A study by sports marketing reasearch company REPUCOM shows that Özil "generates between $4M-$5.3M annually from his sponsorship deals with watch brand Cyrus Genève and adidas." The top 10 "includes seven footballers and F1 world champion Sebastian Vettel, NBA Dallas Mavericks player Dirk Nowitzki and 2010 PGA Championship winner Martin Kaymer" (SPORT1, 6/17).
Top 10 German Male Athletes By Sponsorship Income
|
| Rank |
Club |
Sport
|
Most Important
Sponsorship Deals
|
Sponsorship Income
|
| 1. |
Mesut Özil
|
Football
|
Cyrus Genève
adidas
|
$4M-$5.3M
|
2.
|
Sebastian Vettel
|
F1
|
Red Bull
Geox
Tirendo
Infiniti
|
$2.7M-$4M
|
| 2. |
Dirk Nowitzki
|
Basketball
|
Nike
ING-DiBa
|
$2.7M-$4M |
| 2. |
Martin Kaymer
|
Golf
|
Taylor Made
Rolex
Hugo Boss
BMW
|
$2.7M-$4M
|
5.
|
Bastian Schweinsteiger
|
Football
|
Right Guard
adidas
funny-frisch
|
$2M-$3.3M
|
| 5. |
Thomas Müller
|
Football
|
adidas
REWE
Bifi
|
$2M-$3.3M
|
5.
|
Mario Götze
|
Football
|
Nike
Mercedes
|
$2M-$3.3M
|
| 8. |
Philipp Lahm
|
Football
|
CEWE Fotobuch
adidas
Nintendo
|
$1.3M-$2.7M
|
8.
|
Lukas Podolski
|
Football
|
adidas
PSD Bank
|
$1.3M-$2.7M
|
8.
|
Mario Gomez
|
Football
|
Nike
Hugo Boss
Red Bull
|
$1.3M-$2.7M
|
Source: REPUCOM Market Intelligence, June 2013
