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SBD Global/June 14, 2013/Marketing and Sponsorship

Borussia Dortmund's Marco Reus Signs Testimonial Deal With Panasonic

Japanese electronics company Panasonic "has signed footballer Marco Reus to a testimonial deal," according to Ulrike App of W&V. The company is talking about a "broadly based advertising campaign" that will include its new brand ambassador. Panasonic has hired the 24-year-old for its camera system Lumix G. Panasonic wants to position itself "as a young, innovative and future-proof brand" with the help of the Borussia Dortmund player. Reus is represented by Cologne-based agency Sports Total. The German national team player is currently part of Puma's "The Nature of Performance" campaign. In addition, he "has contracts with toy producer Mattel and its Hot Wheels brand" (W&V, 6/12).
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